In what must be considered a good sign as to the expected future of the Celtics, local mutual fund shop Putnam Investments reached an agreement to have its logos plasters all over the court at the TD Garden. This is apparently the first deal for a company to have its logo painted on the floor. Putnam has made a decent comeback in recent years, going from a company on the brink of disaster to one that under the leadership of CEO Bob Reynolds is now a respectable investment shop in Boston.
As part of the deal, the Garden’s private courtside club that formerly held by Sun Life Financial’s name, will be renamed the Putnam Club. Putnam’s name also will be featured elsewhere in the arena, including on courtside seats, LED courtside signs and the Jumbotron. The deal also includes digital and social media opportunities for Putnam.
Chalk a win up for both Putnam and the C’s. Putnam needs as much exposure as it can get. The mutual fund biz is as cutthroat as you can get. Plus the Celtics score more sponsorship funds to spend on new contracts! Win-win!
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